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How businesses use Lightr.
From welcoming new customers to collecting reviews and reconnecting with past customers. See how businesses use pen-written cards, the choices they make and what it can achieve.
“A fantastic concept for thanking new customers.”
“A card combined with a gift card makes it the perfect token of appreciation.”
Jantine van Leeuwen-OskamHR · Falk Bouwsystemen“We’re achieving great results with our complaints campaign.”
Max BisselingCTO · Online Plastics Group“This was our first time sending personalised company mailings with Lightr. A really good, pleasant and flexible partnership. They anticipated well, came up with ideas, and stuck to everything we agreed.”
“Good, fast service! The Lightr team helps you think things through and makes sure everything runs smoothly.”
“A great partner to work with for wowing customers with personalised cards.”
“Lovely company, always happy to help. Very pleased with how we work together!”
“Good value for money, and they were really helpful in creating the cards!”
Lead generationBusiness services firm
Commercial resultOne niche per batch, each with a message that fits it exactly.
A business services firm ran 23 targeted campaigns in three months, each batch aimed at one clearly defined audience, such as salon owners or franchisees.
View the caseComplaintsEuropean online shop
Customer experienceRebuilding the relationship after a complaint, instead of losing it.
An online shop selling large, fragile products sends every customer whose complaint has been resolved a sorry card in their own language, with a discount code via the QR code.
View the caseMaintenanceGarage
Smart automationMOT reminders that get customers booking straight away.
A garage sends pen-written MOT (APK) reminders every month, with a QR code to book an appointment straight away.
View the caseReviewsWebshop
Commercial resultReach more customers with a review request that stands out.
A webshop tested two card designs with the same text. The design without a person in the photo was scanned almost twice as often.
View the caseOnboardingLeasing company
Customer experienceMaking new customers feel welcome from day one.
A large leasing company gives almost every new customer a warm welcome: a handwritten card mentioning the make and model of their car.
View the caseReviewsBlinds and awnings company
Commercial resultMore Google reviews after installation, without chasing them by email.
A blinds and awnings company sends customers a pen-written card after installation, with a QR code that goes straight to the Google review form.
View the caseSeasonal campaignInstallation company
Commercial resultSelling air conditioning out of season.
In the middle of winter, an installation company sent 100 handwritten cards with an offer on air conditioning.
View the caseTrade showsExhibitor at a trade show
Commercial resultMore visitors to your stand, with an invitation people can hand in.
An exhibitor sent 375 contacts a pen-written card ahead of the show. Anyone who handed it in at the stand got a tin of stroopwafels.
View the caseLead generationSoftware company
Commercial resultTest what works first. Then scale up in a focused way.
A software company first tested different messages on a card written with a real pen, then scaled up in a focused way.
View the caseAll cases are anonymised: we only name the sector. Results vary by sector, moment and design; they tell you something about these campaigns, not about what your campaign will achieve.
Which moment deserves more attention in your organisation?
Whether you want to reach more customers, keep the ones you have or create a special moment, we’re happy to help you work out how to put physical post to work.
- No obligation
- About 30 minutes
- From a single card
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Rather talk it through first?Maas is happy to help: 0342 781 008