Bring customers back for their next purchase.
Customers who’ve ordered from you before can quietly drift away. Reach them again with a card written with a real pen, and give them a reason to come back.
- Real pen
- From a single card
- With a measurable QR code
- Fully automatic too
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Your customers already know you. So why aren’t they ordering again?
Maybe they don’t need you any more. Maybe they’ve forgotten about you. Or maybe they’re ordering somewhere else now. Without a new moment of contact, you often never find out.
- Out of sight. Your brand gets lost among all the other messages and suppliers.
- No next purchase. One order doesn’t automatically turn into a second or third.
- No clarity. You can see customers staying away, but often don’t know why.
- A fresh moment of contact outside the inbox, with a clear reason to come back.
Get your brand noticed again. Outside the inbox.
A card written with a real pen stands out from digital messages and ordinary advertising mail.
It gives past customers an extra moment of contact, inviting them to get to know you again.
Bring customers back just as they start to drift away.
No repeat purchase
A card when the last order was longer ago than the period you’ve chosen.
Automatically via an integrationContract coming to an end
A card about renewing before the end date, with a QR code leading to your offer.
Automatically via an integrationDormant customer
A customer who’s been inactive for a long time gets a personal reason to come back.
Upload a list and sendTime to reorder
Based on your own customer data: a reminder when the product has run out or is due for replacement.
Automatically via an integrationCancelled subscription
A personal thank you after they cancel, with the door left open to come back.
Automatically via an integrationHere’s what your first campaign could look like.
From dormant customer to a new order.
A customer hasn’t ordered anything for six months. Your online shop flags it, and the customer receives a card written with a real pen, with a personal discount code and a QR code leading to your offer.
- Trigger
- Six months without an order
- Timing
- Automatically, as soon as the set period has passed
- Card
- Postcard A6, written with a real pen
- QR destination
- Your offer or new collection
- Goal
- A new order
Hi {first_name},
it’s been a while since you last ordered from {brand}, and there’s plenty new in the collection since then.
To welcome you back, here’s 10% off with code {discount_code}. Scan the QR code to have a look.
Best wishes, the {brand} team
Fictional example, not a customer case.
Give customers a reason to come back.
A reminder, an exclusive offer or just a simple thank you. You choose the audience, the moment, the message and where the QR code takes them. Lightr writes and sends the card.
It stays with them
A card that ends up on the fridge, not in the bin.
We miss you
Short, personal and with a QR code leading to an offer that suits them.
A personal offer
More room to tell them what’s new, with a QR code leading to an offer that suits them.
From a past purchase to a fresh reason to get in touch.
You set it up once When someone is dormant Your text Your offer
- StartCustomer lapsed
- AutomaticCard created
- Real penWritten and sent
- At your customer’s doorOn the doormat
- When it suits themQR scanned
- ResultOrdered again
What do you write on a card?
Hi {first_name}, it’s been a while since we last saw you. We’d love to know how you’re getting on with your {product}. Scan the code to see what’s new.
Best wishes, {sender}
Hi {first_name}, your {product} is probably running low by now. Scan the code to reorder in one go.
Best wishes, {sender}
Hi {first_name}, something went wrong last time. We’ve put it right and hope you’ll give us another chance. Scan the code for your personal offer.
Best wishes, {sender}
Hi {first_name}, as a loyal customer you’ll get {offer} until {date}. Scan the code and it’ll go straight into your basket.
Best wishes, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
A/B test first. Then automate what works best.
One-off campaign
Upload your customer file, choose a card and text, send it and review the results.
CSV ExcelA/B test
From your online shop or CRM
An integration selects customers based on their behaviour and sends cards at the moments you set.
Shopify Klaviyo+ more
Response back to your system
The scan webhook tells you who responds, so you can measure your campaigns on an ongoing basis.
Scan webhook API
Including Selection from your own data A/B testing AI campaign managerAll integrations
What works well for retention?
A6 postcard
Short and personal, and it sticks around.
Folded card
More room for your offer and explanation.
Reactivate 1,000 dormant customers a year
€1.29per card, excl. VAT
With an annual volume agreement of 1,000 cards. You only pay for the cards you actually send.
- Postcard A6
- Writing, printing and postage
- Outside the Netherlands, within Europe: €0.65 extra per card
Start bringing your customers back today.
Start with a small group of customers, find out what works, and turn a successful win-back campaign into a regular process.
- No credit card required
- No subscription
- From a single card
- Free account
Questions about retention.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
When is a customer dormant?
That’s up to you, based on your own customer data. For example, a customer who hasn’t ordered for longer than they usually would.
When do you send a card?
As soon as a customer has been away longer than you’d expect, or just before a product is likely to run out. Start with one group and test which moment works best.
Can I send automatically based on the last purchase date?
Yes. If your online shop or CRM can send a webhook when something happens, that webhook starts the card automatically. You decide in your own system when a customer qualifies.
How do I know whether a customer orders again?
Lightr measures who scans the QR code. Whether they go on to order is something you see in your own online shop or CRM, for example through a discount code per campaign.
What data do I need?
The customer’s name and address. To make the text more personal, send extra fields along with it, such as a product or the date of their last order.
What happens to my customers’ data?
The data is stored in the Netherlands. You set the retention period yourself, with a minimum of twenty days. After that, personal data is anonymised. Want to change the retention period? Just get in touch.