Invite customers for maintenance, right on time.
A service, an MOT or an annual check: send a card written with a real pen, with a unique QR code that goes straight to your booking page. Automatically, at the right moment.
- Real pen
- A unique text every time
- Measurable QR
- From 1 card
400+businesses send
with Lightr
4.7★★★★★
Google reviews
Maintenance reminders are easy to put off.
The email comes in, the customer thinks “later”, and a month on it’s forgotten. Until something breaks, and then they might call someone else.
- Your reminder gets dismissed or forgotten.
- Appointments are booked late, or not at all.
- When something breaks, customers go to a competitor.
- A card on the fridge, with a QR code to book an appointment straight away.
A handwritten card gets a different kind of attention.
A card isn’t buried among twenty notifications. It lands on the doormat, gets picked up and often stays around for a while. And because Lightr really writes it on paper with a real pen, it doesn’t come across as yet another automated marketing message.
So your reminder comes across as a service, rather than an email that only gets noticed again when something breaks.
Invite customers in ahead of their next service.
MOT (APK)
A few weeks before the due date, a card with a QR code to book the appointment.
Automatically via an integrationBoiler or system maintenance
A reminder a year after the last service, tailored to the appliance.
Automatically via an integrationService
After the interval you choose, a card with a QR code linking to the booking page.
Automatically via an integrationPeriodic inspection
An invitation for the upcoming check or inspection.
Upload a list and sendHere’s what your first campaign could look like.
From last service to a new appointment.
A year after the last service, your scheduling system flags it. The customer gets a card with a QR code to book an appointment straight away.
- Trigger
- A year after the last service
- Timing
- Automatically from your scheduling system
- Card
- Postcard A6, written with a real pen
- QR destination
- Your booking page
- Goal
- A maintenance appointment, on time
Real customer case: MOT (APK) reminders that get customers booking straight away
Dear {first_name},
a year ago we checked your {installation}. It’s time for the next service, to keep everything running smoothly.
Scan the QR code and pick a time that suits you.
Kind regards, {sender}
Fictional example, not a customer case.
This is what a maintenance card looks like.
Written with a real pen, with a unique QR code linking to your booking page.
It’s that time again
Short, with one ask: book your appointment.
Stands out on the doormat
Stays on display until the appointment is booked.
For a bigger service
The address written by pen, with room for the maintenance details.
From last service to new appointment.
You set it up once The interval Your text Your booking link
- StartLast service
- After the intervalCard created
- Real penWritten and sent
- At your customer’s doorOn the doormat
- When it suits themQR scanned
- ResultAppointment booked
What do you write on a maintenance card?
Hi {first_name}, it’s already been a year since we checked your {product}. Use the code to book your next service.
Best wishes, {sender}
Dear {first_name}, a timely service keeps your {product} going for longer. Scan the code to book an appointment.
Kind regards, {sender}
Hi {first_name}, {engineer} would be happy to pop round again. Use the code to pick a time that suits you.
Best wishes, {sender}
Hi {first_name}, winter’s on its way. Time to get your {product} checked?
Best wishes, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
Test first. Then every year, automatically.
A list of customers who are due
Upload and send in one go.
CSV Excel
From your scheduling system or CRM
The date of the last service triggers the card.
Webhook API+ more
Scanned but not booked yet?
The scan webhook tells you who responded.
Scan webhook
Including Every interval, automatically QR code to your calendar A/B testing AI campaign managerAll integrations
What works well for maintenance?
A6 postcard
Short, and stays on the fridge.
Square card
Stands out even more in the post.
Inviting 1,000 customers a year for maintenance
€1.29per card, excl. VAT
With an annual volume agreement of 1,000 cards. You only pay for the cards you actually send.
- Postcard A6
- Writing, printing and postage
- Outside the Netherlands, within Europe: €0.65 extra per card
Want customers back for their service on time?
Start with the customers who are due this month.
- No credit card required
- No subscription
- From a single card
- Free account
Questions about maintenance.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Can each recipient have their own QR code?
Yes, if you like. The QR code is free and it’s up to you whether it goes on the card. With a unique code for each recipient, you can see whether and when it’s been scanned.
How do I send you my addresses?
Add recipients one by one or upload your own CSV or Excel file as it is. The mapping tool lets you match the columns to the right fields.
How quickly does the card arrive?
Orders of fewer than 2,500 cards are dispatched within two to three working days and delivered by post within seven days of purchase. For larger quantities, you’ll see the current schedule in the platform.
Can scans be sent to our CRM?
Yes. With an outgoing scan webhook, Lightr passes scan activity to a connected system, such as your CRM.
What is the minimum number of cards I need to send?
You can start with a single card. Activating an account is free and needs no credit card; you pay per mailing.
What happens to my customers’ data?
The data is stored in the Netherlands. You set the retention period yourself, with a minimum of twenty days. After that, personal data is anonymised. Want to change the retention period? Just get in touch.