Installation companySeasonal promotion
Selling air conditioning in winter: 13% requested a quote.
In winter, an installation company sent 100 handwritten cards with an air conditioning offer. 13 recipients requested a quote.
Selling air conditioning out of season.
Many consumers only think about air conditioning once the temperature starts to rise. This installation company wanted to reach potential customers earlier, so they had time to weigh up their options and request a quote.
An off-season offer.
In winter, 100 recipients received a handwritten A5 postcard with an offer for air conditioning.
We’re happy to talk you through what the card looked like and what it said on a call.
13% requested a quote.
13 out of the 100 recipients requested a quote.
The insight
There’s demand outside the season too, if you give the right people a personal reason to ask for a quote now.
Want more quote requests too?
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