Handwritten cards. Automated at scale. Written with a real pen.
From a single card to automated campaigns. Personalise each message, connect your systems and let Lightr handle the writing and delivery.
Card for Sanne scanned2 minutes ago
- Real pen
- Every text can be different
- Unique QR per recipient
- API and webhooks
- From 1 card
- Real pen
- Every text can be different
- Unique QR per recipient
- API and webhooks
- From 1 card
400+businesses send
with Lightr
4.7★★★★★
Google reviews
For every moment that matters.
From a first signal to a birthday, a purchase or a complaint. Pick your moment and discover what handwritten post can do in your funnel.
Also for Birthdays Christmas Complaints Events Employees Thank-you moments Trade shows See all moments
You simply can’t print this.
Lightr really does write every card with a pen. You see the ink. You feel the impression in the paper. And because the letters vary subtly, it never feels like print pretending to be handwriting.
An IT company once called us to settle an argument in their department. Had the card been written by a person or by a robot? The answer: by a robot, but with a real pen.From real life
How businesses put written post to work.
ComplaintsEuropean online shop
Customer experienceRebuilding the relationship after a complaint, instead of losing it.
An online shop selling large, fragile products sends every customer whose complaint has been resolved a sorry card in their own language, with a discount code via the QR code.
View the caseMaintenanceGarage
Smart automationMOT reminders that get customers booking straight away.
A garage sends pen-written MOT (APK) reminders every month, with a QR code to book an appointment straight away.
View the caseTrade showsExhibitor at a trade show
Commercial resultMore visitors to your stand, with an invitation people can hand in.
An exhibitor sent 375 contacts a pen-written card ahead of the show. Anyone who handed it in at the stand got a tin of stroopwafels.
View the caseChoose the format that suits your moment.
148 × 105 mm · up to 250 characters
210 × 148 mm · up to 450 characters
210 × 148 mm · up to 550 characters
105 × 148 mm · up to 400 characters
148 × 105 mm · up to 400 characters
148 × 105 mm folded · up to 350 characters
210 × 148 mm folded · up to 550 characters
140 × 140 mm folded · up to 400 characters
140 × 140 mm · up to 400 characters
Envelope with the address written by pen
210 × 297 mm · up to 900 characters
From customer data to doormat. And back again.
You choose Upload, integration or API Your own design A text for each recipient Immediate, scheduled or automatic
- StartCustomer data comes in
- Per recipientPersonalised text
- Real penWritten with a pen
- Card or envelopeIn the post
- At your customer’sQR scanned
- ResultBack in your CRM
Add recipients in the platform, upload a list or connect via webhook and API.
See how it worksPersonal for your recipient. Easy for you.
DesignDesign your card in the editor or upload your own design.
Your own card, in your own house style.
- Upload your design or create it in the editor
- Download card templates in the platform
- View a preview before you send
Drop in a list, map the columns.
- Upload a CSV or Excel file
- Download a sample list in the platform
- Add extra variables based on your columns
A text of their own for every recipient.
- Personalise the whole text, not just the name
- Personalise the QR code too, with the same variables
- A preview for each recipient, exactly as it will be written
Hi Salutation,
Hope you’re enjoying your Product! Use code Discount for 15% off your next order.
yourshop.com/?code=DiscountHi Aafke,
Hope you’re enjoying your Premium coffee beans! Use code AAFKE15 for 15% off your next order.
…/?code=AAFKE15 Choose your handwritingSee who responds, even weeks later.
- A measurable QR code for each recipient, free of charge
- See scans per recipient: how often and when
- Send scans back to your CRM or download the list
Right away, scheduled or automatic.
- Send straight away or pick the dispatch day
- Plan recurring moments such as birthdays or servicing in advance
- Choose how many days before the date it goes out
Your system supplies the data, Lightr supplies the card.
- Your system sends the data across automatically
- Decide in Lightr who gets which card and when
- Work with variants, filters and A/B tests without code
Your own software creates the card.
- Template, recipient and text in each request
- Scans come back via the scan webhook
- Start with the webhook and move over later
// Your own software creates the card (example) POST /api/kaarten { "template": "welkom-a6", "voornaam": "Tom", "tekst": "Welcome aboard, Tom!" } // A scan comes back to your own system POST https://jouw-crm.nl/lightr-scan { "event": "scan", "ontvanger": "Tom" }
Design your card in the editor or upload your own design.
Start with Excel. Grow into full automation.
Upload a file
Add recipients yourself or upload a list. No integration needed.
CSV Excel
Connect your tools
Can your software send a webhook when something happens? Then your CRM or online shop triggers a card straight away.
Shopify HubSpot+ more
Connect directly
Your CRM, HR system or your own software creates the card. Scans come back via the webhook.
API Webhook Custom
All your customer moments running at once. In one account.
Reviews after delivery, birthdays, a sorry flow and the Christmas campaign all run side by side, each with its own template, trigger and schedule.
Manage all your clients’ campaigns in one place.
- Your agency’s own dedicated account
- Multiple flows and tagged templates per client
- Filter webhooks by template, both incoming and outgoing
AllAutomaticScheduledDirect
Reviews after deliveryBakkerij Noord · 7 days after deliveryAutomaticActive
Welcome new customerStudio Linde · after account activationAutomaticActive
Christmas cardsFietsenzaak De Ster · 1 DecemberScheduledActive
BirthdaysBakkerij Noord · yearlyScheduledActive
Sorry cardStudio Linde · sent by supportDirectActive
New campaign5 campaigns · 3 clients
From doormat to data.
A unique QR code for each recipient shows you which card is scanned, when and how often. Compare campaigns and card variants. Purchases, appointments and reviews are measured in your own system; an integration links those results to your campaign.
- Who scansper recipient, with a unique QR code on each card
- When and how ofteneven weeks or months after sending
- Which variant gets scanned moreA/B test copy or designs side by side
between sending and scanning, for one of our customers.
Can you beat this?Personal service, personally appreciated.
★★★★★
GDPR and privacyData stored in the Netherlands.
Data processing agreementsIn place, just as you’d expect from a business partner.
Data retentionYou set it, with a 20-day minimum; then the data is anonymised.
Fast and at volumeOrders under 2,500 cards dispatched within 2 to 3 working days.
Everything you need to know before you start.
The five questions we’re asked most often. You’ll find more about the card, sending, integrations and privacy under all questions.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Can I start without an integration?
Yes. Add recipients yourself or upload a CSV or Excel file. An integration really comes into its own for moments that keep recurring automatically.
Do I need a subscription or a minimum quantity?
No. Activating your account is free and needs no credit card. You pay per dispatch and can start with a single card.
Is the card really written with a pen?
Yes. A writing robot moves a real pen across the card. No handwriting font, no printed handwriting.
What’s included in the price?
The card price includes writing, printing and delivery by post, international too. Envelopes and VAT are not included.
Can I see it for myself first?
Yes. A test card and sample pack ordered via the website are free and arrive within seven days. You can also use your €10 starting credit to send yourself a card with your own design from the platform.
Feel the difference yourself.
Hold a real Lightr card in your hands, or get your first campaign going straight away.
Free test card
In your letterbox within seven days. See and feel the pen for yourself.
Send me a test cardFree account
No credit card needed, €10 starting credit. Send your own design to yourself.
Create an accountBook a call
Planning a large campaign or an integration? We’ll show you how it would work for you.
Book a call