- Home
- Direct mail
Direct mail that arrives at the right moment.
A large mailing reaches most recipients at a random moment. With Lightr, you send handwritten direct mail to each recipient exactly when it matters: after a purchase, when a customer drifts away, or on their birthday. Written with a real pen, fully personalised and measurable for each recipient. From one card to 100,000.
| Traditional direct mail | Direct mail with Lightr | |
|---|---|---|
| When | Once or twice a year, as a campaign | On demand: as soon as something happens in your own system |
| Writing | Printed, even if it looks like handwriting | Written with a real pen, every letter slightly different |
| Design | One design for the entire print run | Its own design and message for every moment |
| Text | Only name and town vary | Its own message on every card |
| Volume | One large print run at once | From 1 to 100,000 cards |
| Measuring | Hard to trace who responded | A unique QR code per recipient; scans reported back to your system |
Direct mail, built for the right moment.
Traditional direct mail is built for large print runs: one design, one send date, all printed. Lightr is built for the moment. Your own system sends a trigger, and Lightr writes the card with a real pen and posts it.
- Written with a real pen, not printed
- On demand, automatically via webhook or API
- Measurable per recipient with a unique QR code
Direct mail at moments that matter.
A card that ties in with what the recipient has just been through stands out. Here are four examples.
How to send direct mail with Lightr.
- 1Choose your cardPick a format, then your own design or a template.
- 2Add recipientsOne by one, with a CSV or Excel file, or automatically via webhook or API.
- 3Lightr writes and sendsEvery card written with a real pen, with its own message and QR code for each recipient.
- 4See who respondsYou can see which recipients scan the QR code.
Prefer us to run the whole campaign? We’ll take care of it.
We can handle a large mailing from start to finish, too. We’ll help with the copy and design, take care of the inserts and send every card written with a real pen, each with its own message for the recipient.
- Inserts too: supplied by you or arranged by us
- A unique QR code for each recipient
- Up to 100,000 cards per campaign, with a tailored offer
Am I allowed to send this?
Post isn’t covered by the email opt-in. But there are rules, depending on who you’re writing to. This is general information, not legal advice: you remain responsible for the legal basis, your target audience and complying with the rules.
Questions about direct mail.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Is a handwritten card from Lightr direct mail?
Yes. It’s post you send directly to a customer, prospect or employee. The difference: every card is written with a real pen and can go out at a different moment for each recipient.
Can I send direct mail automatically?
Yes. Have your CRM, webshop or own software trigger a card via a webhook or the API as soon as something happens. See integrations.
How many cards can I send?
From one card to 100,000. You don’t need to wait until you have a large print run, and even a large campaign is written with a real pen. If you send regularly, an annual volume agreement is available from 1,000 cards a year; from 2,500 a year we’ll put together a volume quote.
What does handwritten direct mail cost?
That depends on format and quantity. You can work it out on the pricing page.
Do I need an opt-in for post?
Not in the way email does. You may contact existing customers by post, even if they’ve unsubscribed from your newsletter, as long as they don’t object. Stricter rules apply to consumers who aren’t customers yet, including via Postfilter (the Dutch opt-out register for addressed post). Find out more on privacy and GDPR.
How do I measure the results?
A QR code per recipient shows you who scans. A scan isn’t an order; you’ll see whether someone goes on to buy in your own webshop or CRM.
Can I see a card first?
Yes. Request a free test card and see and feel the difference for yourself.
Start your campaign at the right moment.
Request a free test card, or book a call and we’ll work out together which moment pays off most.
- No credit card required
- No subscription
- From a single card
Send me a test card Book a call
Rather talk it through first?Maas is happy to help: 0342 781 008