Business services firmLead generation
Small batches, sharp niches: an average scan rate of 23.5%.
In three months, this business services provider ran 23 targeted campaigns. Each batch focused on one clearly defined target audience, such as salon owners or franchisees. On average, 23.5% of recipients scanned the QR code.
One broad mailing is a perfect fit for no one.
Not every potential customer has the same needs. This business services provider wanted to reach different audiences with a message tailored to their specific situation, rather than one generic mailing for everyone.
23 targeted campaigns, one niche per batch.
Working in small, targeted batches meant the message could be tailored to a specific audience every time. Rather than approaching everyone in the same way, the communication matched the recipients’ situation and needs.
We’re happy to talk you through what the card looked like and what it said on a call.
The tighter the group, the more scans.
On average, 23.5% of recipients scanned the QR code. The more tightly the group was defined, the higher that percentage. We’re happy to talk you through the figures for each batch on a call.
The insight
Small batches to a tightly defined group make the message more relevant, and it shows in how often the code gets scanned.
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