Let people know you’re in the area.
Reach the households around a project, your premises or a happy customer with a card written with a real pen. Choose the neighbourhood and your message, and Lightr sends the cards.
Neighbourhood campaigns are currently available in BETA. Request access and we’ll look at the options for your area together.
- Real pen
- To the residents
- Its own offer for each neighbourhood
- Or deliver them yourself
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You’re working in the neighbourhood, but the neighbours don’t know it.
Your van is parked outside, your practice has just opened or you’re organising something locally. Yet the households around you don’t know what you could do for them. And they’re the most relevant people of all: they live round the corner, see your work and know your neighbours. A handwritten card reaches exactly those addresses.
- Leaflets go straight into the recycling, unread.
- The neighbours don’t know you’re working round the corner.
- You drive home without an extra job on the same street.
- The neighbours know your name, see your work round the corner and know how to reach you.
Around a project, your premises or a local moment.
Every neighbourhood campaign starts with one address. What you’re doing there shapes your message.
You’re already working on the street
For roofers, installers and landscapers. A roofer replaces a roof and reaches out to the households around it: beforehand as an announcement, during the job to deliver yourself, or afterwards with the result as a reference.
- The proof is round the corner
- Extra jobs in the same street
- Automatically from your schedule
You’re new to the area
For practices, shops and salons. A new physiotherapy practice introduces itself to local households, with an invitation to come and meet them or an opening offer.
- Covers exactly your own catchment area
- More personal than a door-to-door leaflet
- Repeat it every season
Something is happening in the neighbourhood
For estate agents, hospitality and sports clubs. An estate agent holds an open house and invites the people living nearby. Or a restaurant celebrates an anniversary with the street.
- A concrete reason to respond
- Neighbours often know your next customer
- Send once, on a fixed date
You’re already working in the neighbourhood. Why not win more customers there?
With a neighbourhood campaign, you reach the addresses around your job or premises, show what you do and make it easy for people to get in touch.
Local visibilityReach households around your job or premises.
Build trustShow that you already work for people in the neighbourhood.
More enquiriesMake it easy to request a quote or an appointment.
Including Installers Solar panels and heat pumps Roofers Painters Window frames and glazing Landscapers Builders Practices Shops Estate agents
Not just another advertising leaflet, but a genuinely handwritten card.
A leaflet is spotted as advertising at a glance. A card written with a real pen, addressed to the residents and about their street, does get looked at. Real ink on sturdy paper, with a message about their own neighbourhood.
That’s how your card stands out in the post and gets kept until something needs doing. Not a handwriting font, but real ink on paper.
Printed flyer
- Spotted as print and binned
- Lands among the leaflets and junk mail
- The same leaflet everywhere
- No reason to respond now
- Delivering them yourself takes a day, or they turn up whenever the distributor gets round to it
Handwritten card
- Written with a real pen, so people actually look at it
- Stands out in the post
- A separate offer for each neighbourhood
- A neighbourhood offer and a QR code to book an appointment
- Scheduled and delivered before you arrive, with no door-knocking
Here’s what your first campaign could look like.
From one roofing job to new enquiries in the same street.
A roofer is replacing a roof on Lindelaan next month. Two weeks beforehand, the surrounding households receive a handwritten card with a neighbourhood offer and a QR code to book an inspection.
- Trigger
- Job scheduled in your diary or CRM
- Addresses
- Households within the radius you choose
- Timing
- Two weeks before the job
- Card
- Postcard A6, to the residents
- QR destination
- An appointment for a roof inspection
- Goal
- Extra jobs in the same street
Dear neighbours,
On {date} we’ll be working on a roof in your street. Not sure about your own roof? As we’re in the area anyway, we’re happy to take a look, with no obligation.
Scan the QR code to book a time.
Kind regards, {company}
Fictional example, not a customer case.
This is what a neighbourhood campaign looks like.
Written with a real pen, with an offer just for that neighbourhood. Posted to the residents, or delivered by you.
By post to the neighbours
Addressed to the residents, with a neighbourhood offer and a QR code for booking an appointment. On the doormat 1 to 3 weeks before your job.
Room for your offer
Larger format, with room for a photo of your work and a neighbourhood offer.
Pop them through yourself
Unaddressed, and delivered to you in one go. You pop them through the neighbours’ letterboxes while you’re in the street.
Choose the neighbourhood. The rest takes care of itself.
Enter an address, choose the radius and decide which addresses to include. Use a form in the platform, or send it automatically from your CRM to our webhook.
You set it up once The address The radius Your message The date
- Form or CRMAddress entered
- Within the radiusAddresses chosen
- PostfilterOpt-outs skipped
- Real penWritten and sent
- At the neighbours’On the doormat
- ResultAppointment booked
A story for every neighbourhood. A relevant message on every card.
Whether you’re working on the street, have just opened or are organising something, the card is about the recipient’s own neighbourhood. The labels show the sender’s sector and the moment.
Dear neighbours, this week we put in {job} on your street. Do pop by and see the result. Fancy a garden you can enjoy all year round as well? Scan the code for no-obligation advice.
Kind regards, {sender}
Dear neighbours, you may have spotted our van: this week we’re installing a {product} just round the corner from you. Wondering what one could do for your home? Scan the code and we’ll work it out for you.
Kind regards, {sender}
Dear neighbours, as of this month our practice is at {address}, just round the corner from you. Back, neck or shoulder trouble? Scan the code and book an introductory appointment.
Kind regards, {sender}
Dear neighbours, on {date} we’re holding an open house at {address}, right on your street. Do pop in, or scan the code if you’re curious what your own home is worth.
Kind regards, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
Send once or automate it completely.
For a single job, opening or event
Enter your job address, set the radius and choose which addresses to include. Then send straight away or on a date of your choice.
FormRadiusChoose addresses
If you’ve got new jobs every week
Your CRM sends the job address and date. Lightr finds the addresses based on your filter and schedules the cards.
Webhook HubSpot+ more
While you’re in the street anyway
Order the cards and get them delivered in one go. You pop them through the letterboxes while you’re in the street.
Delivery to one address
Includes Set your own radius Select addresses A/B testing AI campaign managerAll integrations
What works well locally?
A6 postcard
Posted to the neighbours, with a single neighbourhood offer.
Flat card
Deliver them yourself on the street where you’re working.
Send 1,000 neighbourhood cards a year
€1.29per card, excl. VAT
With an annual volume agreement of 1,000 cards. You only pay for the cards you actually send.
- Postcard A6
- Writing, printing and postage
- Outside the Netherlands, within Europe: €0.65 extra per card
What does a neighbourhood campaign bring in?
Don’t count on a single campaign; think in series. One neighbourhood brings in nothing, another brings in two jobs. Average it over ten neighbourhoods and you’ll see what it really brings in.
What else you get out of it
- Local brand awarenessyour name lands on the doormat, even with people who don’t need anything yet
- Trustneighbours see you already work for people just round the corner
- Word of moutha striking card gets passed on and talked about
- Future jobsthe card gets kept until something does need doing
Work it out across several campaigns
– extra margin
– jobs bring in –. The cards cost – (– cards at –). That’s – your investment.
An example, not a promise: enter your own average. Not every campaign brings in a job straight away; across several neighbourhoods it evens out. Price per card: postcard A6 in the Netherlands at the total volume, excl. VAT.
Start your first neighbourhood campaign.
You’re already working in the neighbourhood. Turn that into more customers with a card written with a real pen. Neighbourhood campaigns are still in BETA and are switched on per organisation.
- Just an address and a radius
- Postfilter check
- By post or delivered yourself
Questions about neighbourhood campaigns.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Do I need to supply the addresses myself?
No. Just enter the address of your job or premises, or have your CRM pass it to our webhook. We make sure the neighbours get the card.
Can I choose which addresses get a card?
Yes. You set the radius around your job and choose which addresses to include. You can also automate it: your CRM sends just the address and the date, and Lightr finds the addresses based on your filter.
What does a neighbourhood campaign cost?
You pay per card, on the same volume tiers as a postcard: writing, printing and postage are all included. See our pricing, or work out how many jobs you need to cover the cost of the campaign.
When does the card arrive?
Schedule the campaign so the cards land 1 to 3 weeks before your job. That way the neighbours already know who you are by the time you’re in the street.
Can I automate neighbourhood campaigns?
Yes. Your CRM sends the job address and date to our webhook. Lightr finds the addresses based on your filter and schedules the cards.
Can I deliver the cards myself?
Yes. The cards are then delivered to your address in one go, and you pop them through the letterboxes yourself while you’re in the street. The card, your van and the job all turn up together.
Do you check against Postfilter?
Yes. We skip any addresses registered with Postfilter (the Dutch opt-out register for addressed mail).
Can I see which address responds?
No, and that’s deliberate. A neighbourhood card is addressed to the residents, not to an individual, so we don’t track which address responds. You’ll see in your own diary whether it brings in extra work.
Can anyone start a neighbourhood campaign?
Neighbourhood campaigns are still in BETA and are switched on per organisation. Get in touch and we’ll check whether they’re available for you.