Exhibitor at a trade showTrade shows
One in five came to the stand with their card.
Before a trade show, an exhibitor sent 375 contacts a pen-written card. Anyone who handed the card in at the stand got a tin of stroopwafels. 75 people dropped by.
Standing out from all the other exhibitors.
At a busy trade show, dozens of exhibitors are competing for the attention of the same visitors. How do you make sure potential customers come to your stand, and actually stop for a conversation?
A card with a reason to drop by.
Before the show, 375 contacts received a pen-written A6 postcard. Anyone who handed the card in at the stand got a free tin of stroopwafels.
We’re happy to talk you through what the card looked like and what it said on a call.
75 cards came back.
Of the 375 cards, 75 were handed in at the stand: one in five recipients dropped by.
The insight
Giving people a concrete reason to drop by makes the result instantly visible: you just count the cards handed in at the stand.
Want more visitors to your stand too?
In 30 minutes, we’ll look at what you can take from this case and how to apply it to your own situation.
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