The right message, right when it matters.
For each company, we find a current signal, such as a new branch, a vacancy they just can’t fill or complaints in recent reviews, and build a card and a dedicated landing page around it. So every approach is hyper-personal, without any work on your part.
Book 30 minutes with Simon Send it yourself with your own list
- Signal per company
- Real pen
- Their own landing page
- See who responds
400+businesses send
with Lightr
4.7★★★★★
Google reviews
Which route suits you?
Send it yourselfYou already have a target audience and a text. Upload your list and send from just one card.Signal-based, fully taken care ofWe find a current signal for each company and build the card and page around it.You are hereFollowing up website visitorsA company looks at your site. You send a card while the interest is still fresh.
Adding a first name doesn’t make a message personal.
Most outbound only swaps in the name and the company. Your prospect can tell straight away that it’s a campaign. What does land is a message about something going on for them right now. That can be good news, such as a new branch or a growth step, but it can also be a pain point: a vacancy that’s been open for months, or complaints in recent reviews.
Inbox 64 unread
Double your revenue in 30 daysGrowth agency08:14
Quick question about your websiteWeb design studio08:52
Re: Re: Got a minute?Software vendor09:30
Introducing our companyYour outbound email10:05
Free demo, this week onlySaaS platform10:41
3 new connection requestsLinkedIn11:20
All with your first name in. Not one of them about your business.
A handwritten card gets a different kind of attention.
A card isn’t buried among twenty notifications. It lands on the doormat, gets picked up and often stays around for a while. And because Lightr really writes it on paper with a real pen, it doesn’t come across as yet another automated marketing message.
A card about their own news stands out: your prospect can tell someone has genuinely looked at their business.
A relevant trigger is stronger than a generic message.
Company is growing
A card about how you can support their growth, sent as they take the next step.
By arrangementNew branch
A card about their new location, backed by a dedicated page.
By arrangementVacancy that’s been open for ages
A pain point you can help with, giving them a reason to respond.
By arrangementComplaints in reviews
A recurring problem in their reviews, and how you can solve it.
By arrangementNew managing director
Their first months in a new role, with an idea to help them get started.
By arrangementHere’s what your first campaign could look like.
From new office to a personal conversation.
Novaro is moving to a new office in Utrecht. We spot that signal, write a card about it and build a dedicated page to go with it.
- Trigger
- Signal: new office
- Timing
- Shortly after the signal
- Card
- Unique text about their news
- QR destination
- Their own landing page with video
- Goal
- Start a sales conversation
Real customer case: one niche per batch, with a message that fits perfectly
Hi {first_name}, congratulations on your new office in {city}! A big step. How will you make sure local customers can find you?
I’ve put together an idea for {company}. Scan the QR code to take a look.
Best wishes, {sender}
Fictional example, not a customer case.
Fully taken care of: a hook of their own for every prospect.
Together we decide who you want to reach. Then we find suitable companies and a relevant trigger for each prospect. From that, we create a unique card written with a real pen and a matching landing page.
With 250 selected companies, you get 250 unique, handwritten cards and 250 personalised landing pages. Every message is tailored to the company and a relevant hook.
23.5%of recipients scanned the card, averaged across 23 campaigns and 4,379 cardsSimilar approach: small batches per sharply defined niche. A scan isn’t a meeting yet. View the case
The set-up costs are one-off. For the next round, we build on the same foundation.
lightr.nl/voor/bakkerij-noord
Just for Tom at Bakkerij Noord
How Bakkerij Noord can win more regular customers.
A short proposal for your businessBook a call
Card for Tom scannedScan recorded in your CRM
From relevant signal to personal follow-up.
You decide, with our help The target audience Your offer Who follows up
- Per companySignal found
- The hookUnique text written
- Per prospectUnique page created
- Real penCard with unique text sent
- Via unique QR codePersonal page visited
- Follow-upOver to sales
Here’s what a card that picks up on a signal sounds like.
Good news isn’t the only reason to get in touch. A pain point you can help with is often an even stronger reason for them to respond.
Hi {first_name}, the {job_title} vacancy at {company} has been online for a while now. In this market, the best candidates rarely respond to an advert. But we do talk to them. Scan the QR code to see two profiles that fit.
Best wishes, {sender}
A new branch in {city} means you want local businesses to find {company} quickly. I’ve put together three ideas for your first months there. Scan the QR code, it only takes two minutes.
Best wishes, {sender}
Hi {first_name}, I noticed in recent reviews of {company} that customers sometimes wait a long time for their orders. That’s common for a fast-growing online shop. Scan the QR code to see how we solved it for similar shops.
Best wishes, {sender}
Hi {first_name}, your first hundred days as {job_title} at {company} are often the busiest. An IT partner that doesn’t make you reinvent the wheel makes a big difference. Scan the QR code for a short checklist for your first few months.
Best wishes, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
Start with one round. Then build on it.
A defined group of companies
We choose the target audience together. We find the signals and write the cards.
Target audienceSignals
New signals every month
We build on the same foundation and write about new triggers.
Monthly
Follow up while it’s still warm
The scan webhook reports straight away who opened their page.
Scan webhook HubSpot+ more
Including A different text for every prospect A unique QR code per prospect Scan webhook Personal landing pageAll integrations
Which card suits your campaign?
Folded card
On the front, a written message about their news. Inside, room for your proposition and the QR code to their own page.
Card in an envelope
An address written by pen looks like personal post. So you reach senior management too: the recipient opens it personally.
See what opportunities your market holds.
In 30 minutes, we’ll work out together who your ideal customers are and which business signals give you a reason to reach out.
Simon KempersLightr · campaigns
We find the opportunities. You decide how to follow up.
From prospect research and unique card texts to personal landing pages. Simon will help you see what’s possible in your market.
Prefer to approach your prospects yourself?
Already know your audience and your message? Create a free account and start sending handwritten cards, with no subscription. A card in an envelope costs €1.99 per card for 1,000 cards, including writing, envelope, address written by pen and postage, excl. VAT.
Questions about signal-based lead generation.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Can you run the whole campaign for us?
Yes. We agree the target audience with you, find a personal hook for each company and create a unique card text and landing page for every one of them. Book 30 minutes with Simon to talk through what would work for you.
Can every prospect get their own landing page?
Yes. The QR code on the card then opens a page just for that prospect, with a short personal video, a proposal tailored to their business and a button to book a meeting. Get in touch to talk through the options.
Can every recipient get a different text?
Yes. Every card can have its own text, not just a different first name. You add the text for each recipient through your list or integration.
Can each recipient have their own QR code?
Yes, if you like. The QR code is free and it’s up to you whether it goes on the card. With a unique code for each recipient, you can see whether and when it’s been scanned.
Can scans be sent to our CRM?
Yes. With an outgoing scan webhook, Lightr passes scan activity to a connected system, such as your CRM.
What happens to my customers’ data?
The data is stored in the Netherlands. You set the retention period yourself, with a minimum of twenty days. After that, personal data is anonymised. Want to change the retention period? Just get in touch.