A follow-up offer that feels like advice.
Your customer bought something, and there’s something else that goes well with it. Send a card written with a real pen, with a text about what they already have and a QR code to the matching offer.
- Real pen
- A unique text every time
- Measurable QR
- From 1 card
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One more offer in the inbox won’t help.
Your existing customers get offers from everyone. Yours looks just like the rest, even when it genuinely suits them.
- Your follow-up offer looks like every other ad.
- Every customer gets the same email.
- You don’t know who is interested.
- A card about their purchase, with one offer that goes with it.
A handwritten card gets a different kind of attention.
A card isn’t buried among twenty notifications. It lands on the doormat, gets picked up and often stays around for a while. And because Lightr really writes it on paper with a real pen, it doesn’t come across as yet another automated marketing message.
So a follow-up offer feels like advice, not just another discount email.
A follow-up offer that makes sense.
Device purchased
A few weeks later, the accessory that goes with it, with a QR code to the offer.
Automatically via an integrationCar insurance taken out
After a quiet spell, a card about additional cover, with a QR code to book a conversation.
Automatically via an integrationSoftware package in use
As their usage grows, a card about the add-on that suits them.
Automatically via an integrationAwning installed
After installation, a card about the product that finishes it off, such as screens or a wind sensor.
Automatically via an integrationMembership started
After the first month, a card about a one-off training session or an extra service.
Upload a list and sendHere’s what your first campaign could look like.
From first purchase to the product that goes with it.
A customer bought an awning. A few weeks later, they receive a card about the product that goes with it, with a QR code to that offer.
- Trigger
- Purchase of product A
- Timing
- A few weeks after delivery
- Card
- Postcard A6, written with a real pen
- QR destination
- The product B page
- Goal
- A second purchase
Hi {first_name},
we hope you’re enjoying your new {product}. Did you know {product_b} goes perfectly with it?
Scan the QR code to see our offer for existing customers.
Best wishes, {sender}
Fictional example, not a customer case.
Here’s what a follow-up offer looks like.
Written with a real pen, with its own QR code leading to the offer.
Goes with what you already have
A short tip and a QR code to the offer.
More room to explain
For an offer that needs a short explanation.
For your regular customers
An address written by pen and a personal offer that feels like advice.
From purchase to follow-up offer.
You set it up once The waiting period Your offer Your text
- Day 0Purchase made
- After waiting periodOffer chosen
- Real penWritten and sent
- At your customer’s doorOn the doormat
- When it suits themQR scanned
- ResultSecond purchase
What should you write with a follow-up offer?
Hi {first_name}, how are you getting on with your {product}? Did you know {offer} goes perfectly with it? Just scan the code.
Best wishes, {sender}
Hi {first_name}, you’ve had your {product} for a while now. {offer} will help it last even longer.
Best wishes, {sender}
Dear {first_name}, you’ve been using {product} for a year now. Could it be time to take a look at {offer}?
Best wishes, {sender}
Hi {first_name}, to say thank you for your purchase, we’ve got something waiting for you. Just scan the code.
Best wishes, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
A/B test first. Then automate what works best.
Two offers side by side
Some of your customers get offer A, the rest get offer B.
CSV ExcelA/B test
From your online shop or CRM
A purchase triggers the card once your waiting period is up.
Shopify Klaviyo+ more
Response back to your system
The scan webhook reports who is interested.
Scan webhook API
Including A/B testing Text per customer Scan webhook AI campaign managerAll integrations
What works well for cross-selling?
A6 postcard
Short, with one offer.
Folded card
More room to explain.
Sending a follow-up offer to 1,000 customers a year
€1.29per card, excl. VAT
With an annual volume agreement of 1,000 cards. You only pay for the cards you actually send.
- Postcard A6
- Writing, printing and postage
- Outside the Netherlands, within Europe: €0.65 extra per card
Want to test a follow-up offer?
Start with two offers for a small group and see who scans.
- No credit card required
- No subscription
- From a single card
- Free account
Questions about cross-selling.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Can every recipient get a different text?
Yes. Every card can have its own text, not just a different first name. You add the text for each recipient through your list or integration.
Can each recipient have their own QR code?
Yes, if you like. The QR code is free and it’s up to you whether it goes on the card. With a unique code for each recipient, you can see whether and when it’s been scanned.
How many recipients scan the QR code?
There’s no fixed percentage. It depends on the goal, your relationship with the recipient and how clear the request on the card is. A scan is a response, not a review or revenue.
Can scans be sent to our CRM?
Yes. With an outgoing scan webhook, Lightr passes scan activity to a connected system, such as your CRM.
How do I send you my addresses?
Add recipients one by one or upload your own CSV or Excel file as it is. The mapping tool lets you match the columns to the right fields.
What happens to my customers’ data?
The data is stored in the Netherlands. You set the retention period yourself, with a minimum of twenty days. After that, personal data is anonymised. Want to change the retention period? Just get in touch.