Get more out of your trade show, before and after.
You invest in a trade show to meet new customers. So invite relevant prospects personally beforehand, follow up every conversation with a card that picks up where you left off, and give contacts a clear reason to keep talking. Written with a real pen, with a unique QR code per contact.
- Real pen
- A unique text every time
- Measurable QR
- From 1 card
400+businesses send
with Lightr
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After the trade show, the real work begins.
You’ve met interesting people, collected business cards and made plans. But meanwhile other exhibitors are approaching your prospects too, and a week later nobody remembers who was who. A handwritten card reminds people of your meeting and makes the next step easy.
- After the show, every follow-up email looks the same.
- Other exhibitors are chasing the same people.
- Warm contacts go cold within a week.
- Every contact gets a card that picks up on your conversation, with a clear next step.
Before, after and long after the trade show.
Three sales moments, each with its own message.
Invite prospects
Personally invite relevant companies to visit your stand or to a meeting booked in advance.
- Meetings already in the diary
- The right visitors on your stand
- Schedule it in advance
Follow up on conversations
Send every visitor a card that picks up on your conversation, their interest or the information they asked for.
- Picks up on your conversation
- A unique QR code per contact
- Stands out from the follow-up emails
Re-engage contacts
Get back in touch with prospects who haven’t taken a next step since the show, with a fresh, relevant reason.
- Only people who haven’t responded yet
- A new reason to get in touch
- Automatically from your CRM
A handwritten card gets a different kind of attention.
A card isn’t buried among twenty notifications. It lands on the doormat, gets picked up and often stays around for a while. And because Lightr really writes it on paper with a real pen, it doesn’t come across as yet another automated marketing message.
That way your visitor remembers your conversation, not just another business card from the pile. No handwriting font, just real ink on paper.
In the diary before the show, talking business after it.
Book meetings in advance
Send relevant visitors an invitation with your stand number and a QR code to book a meeting.
Upload a list and sendFollow up after the conversation
In the week after the show, a card that picks up on your conversation.
Upload a list and sendFollowing up samples
Shortly after the sample arrives, a card with a QR code to book a follow-up call.
Automatically via an integrationDemo requested
As promised: a card with a QR code so they can book the demo straight away.
Upload a list and sendHere’s what your first campaign could look like.
From trade show conversation to follow-up meeting, within a week.
At a trade show you talk to a lot of people. Afterwards, you group them by interest: who wants a demo, who wants a quote and who’s for later. In the week after the show, each group gets a card that picks up on the conversation, with a QR code to the next step.
- Trigger
- Trade show contacts, grouped by interest
- Timing
- In the week after the trade show
- Card
- Postcard A6, a different text per group
- QR destination
- Demo, quote or proposal
- Goal
- A follow-up meeting
Real customer case: more stand visitors with an invitation they can redeem
Hi {first_name},
great talking to you at {trade_show}. I’ve been giving {topic} some more thought and I have an idea for {company}.
Scan the QR code to book a time to talk it through.
Best wishes, {sender}
Fictional example, not a customer case.
This is what a trade show campaign looks like.
A different card for every conversation. Written with a real pen, with a unique QR code per contact.
Come and see us on our stand
A personal invitation with the stand number and a reason to drop by.
Give them a reason to drop by
A personal invitation with a stand offer and a QR code for free entry tickets.
As promised
More room for what you discussed, plus a QR code to book the demo straight away.
From trade show contact to relevant follow-up.
You decide the audience, the message and the timing. Lightr handles the writing and sending.
You set it up once Your contact list Groups by interest Text per group The send date
- After the trade showContacts collected
- By interestSegmented
- By group or contactCard text personalised
- Real penWritten and sent
- By your contactQR code scanned
- Follow-upTargeted follow-up by sales
A follow-up for every conversation.
At a trade show, the message depends on where you are with each contact. The labels show the sender’s industry and the situation.
Hi {first_name}, we’ll be at {trade_show} soon, on stand {stand}. We’d love to show you what a home battery could do for {company}. Use the QR code to book a time now.
Best wishes, {sender}
Hi {first_name}, great talking to you at {trade_show} about {topic}. I’ve given it some more thought and put together an idea. Scan the QR code to take a look.
Best wishes, {sender}
Hi {first_name}, as promised at {trade_show}, here’s the next step. Use the QR code to book your demo at a time that suits you. Speak soon!
Best wishes, {sender}
Hi {first_name}, at {trade_show} we talked about {topic}. Is that still on the agenda at {company}? Scan the code and let’s grab a coffee soon.
Best wishes, {sender}
Need help getting the message right?We’ll help you write a card text that suits your audience and the moment.Help me get it right
Test it first. Then use it for every trade show.
Invite
Upload your contacts and send well ahead of the show.
CSV Excel
Contacts from the trade show
Upload the week’s conversations and send right away.
CSV Excel
Scans go straight back to sales
The scan webhook tells you who responded.
Scan webhook HubSpot+ more
Including Choose the send date A QR code per contact A/B testing AI campaign managerAll integrations
What works well around a trade show?
A6 postcard
Short, with your stand number and a QR code.
A5 postcard
More room for your pitch.
Following up 500 trade show visitors a year
€1.35per card, excl. VAT
Based on 500 cards in one campaign. You only pay for the cards you actually send.
- Postcard A6
- Writing, printing and postage
- Outside the Netherlands, within Europe: €0.65 extra per card
Want to get more out of your trade show contacts?
Invite prospects personally, follow up on conversations or re-engage existing contacts. Start with a small campaign and automate when you’re ready.
- No credit card required
- No subscription
- From a single card
- Free account
Trade show questions.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
How quickly does the card arrive?
Orders of fewer than 2,500 cards are dispatched within two to three working days and delivered by post within seven days of purchase. For larger quantities, you’ll see the current schedule in the platform.
Can each recipient have their own QR code?
Yes, if you like. The QR code is free and it’s up to you whether it goes on the card. With a unique code for each recipient, you can see whether and when it’s been scanned.
How do I send you my addresses?
Add recipients one by one or upload your own CSV or Excel file as it is. The mapping tool lets you match the columns to the right fields.
Can every recipient get a different text?
Yes. Every card can have its own text, not just a different first name. You add the text for each recipient through your list or integration.
What is the minimum number of cards I need to send?
You can start with a single card. Activating an account is free and needs no credit card; you pay per mailing.
What happens to my customers’ data?
The data is stored in the Netherlands. You set the retention period yourself, with a minimum of twenty days. After that, personal data is anonymised. Want to change the retention period? Just get in touch.