What sets handwritten cards apart

In a world dominated by digital communication and automation, handwritten cards hold a special place. Many companies opt for the efficiency and consistency of printed text, yet there are considerable benefits to choosing handwritten messages, especially when it comes to cards. Lightr, a platform that lets you send handwritten cards automatically and at scale, recognises these benefits and gives companies the chance to combine the power of the personal touch with the efficiency of technology.

The psychological effect of handwritten cards. Receiving a handwritten card has a profound effect on the recipient. Handwritten cards carry the personality and intention of the sender. They reflect effort, care and attention to detail. Printed cards, on the other hand, are often seen as standardised and impersonal.

The recipient immediately senses that someone took the time to send a message just for them. That feeling of being special, of being recognised and appreciated, is powerful. In business communication, where so much correspondence is automated and standardised, a handwritten card stands out.

People who receive a handwritten card are often more inclined to read it with care and attention. That’s because it makes them feel special and singled out. It creates a sense of connection with the sender, so the message comes across more positively.

The recipient is also more likely to keep the card. Handwritten cards often have sentimental value, so they’re less likely to be thrown away than printed ones. They may end up pinned to a noticeboard, kept on a desk or even passed around.

A card’s success can often be measured by its open rate: how often the card is actually opened and read. Handwritten cards generally have a significantly higher open rate than cards with printed text. The reason is simple: curiosity, and the wish to receive a personal message.

Printed cards often feel uniform and impersonal, but a handwritten card sparks interest straight away. The recipient wants to know what it says and who went to the trouble of sending something handwritten.

Lightr: bridging the personal and the scalable

You might think handwritten cards only suit smaller operations, given the time and effort it takes to produce them. That’s where Lightr comes in. The platform lets you send handwritten cards automatically and at scale. Using technology that reproduces the authenticity and charm of handwritten text, Lightr lets companies combine the benefits of personal communication with the efficiency of large-scale operations.

Handwritten cards are a powerful communication tool. They offer a level of personality and attention that printed cards simply can’t match. It may look more labour-intensive at first glance, but Lightr shows that you can combine the power of handwritten correspondence with the needs of large-scale business. Companies that choose this way of communicating will find they can build a deeper, more meaningful connection with their audience.