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Handwritten cards, with a real pen.

Every card is written with a real pen on 350 gsm card, with your own design and a personal message for each recipient. Send one card, a one-off mailing to your whole customer base, or cards automatically at every moment.

Request a sample pack See pricing

Three handwritten cards: an A6 postcard, a folded card and an envelope with an address written by pen
A real pen writing a personal greeting on a card
Real ink on the paper Every letter slightly different 350 gsm card
Genuinely handwritten

You simply can’t print this.

Lightr really does write every card with a pen. You see the ink. You feel the impression in the paper. And because the letters vary subtly, it never feels like print pretending to be handwriting.

Handwriting font
Printed handwriting
A real pen on paper.
An IT company once called us to settle an argument in their department. Had the card been written by a person or by a robot? The answer: by a robot, but with a real pen.From real life
Back of an A6 postcard, written with a real pen

A6 postcard

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148 × 105 mm · up to 250 characters

Back of an A5 postcard, written with a real pen

A5 postcard

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210 × 148 mm · up to 450 characters

A5 card without an address panel, written with a real pen across the full width

Flat A5 card, loose or in an envelopeAlso available in portrait

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210 × 148 mm · up to 550 characters

Portrait A6 card, written with a real pen, with the Lightr logo and a QR code at the bottom

Flat A6 card, portraitIn an envelope

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105 × 148 mm · up to 400 characters

Hand taking a landscape A6 card, written with a real pen, out of an envelope

Flat A6 card, landscapeIn an envelope

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148 × 105 mm · up to 400 characters

Unfolded A6 card with printed text and a QR code on the left, written with a real pen on the right

Side-fold A6 or A5Opens like a booklet, in an envelope

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A6 up to 350 characters · A5 up to 550 characters

Horizontally folded A5 card, opened, written with a real pen at the bottom

Top-fold A6 or A5Opens upwards, in an envelope

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A6 up to 350 characters · A5 up to 550 characters

Unfolded square card with a QR code on the left and handwritten text on the right

Square 14×14

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140 × 140 mm folded · up to 400 characters

Small flat square card with a handwritten message and a QR code

Flat square card 14×14

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140 × 140 mm · up to 400 characters

Two hands holding a handwritten card above an envelope with an address written by pen

Card + envelope

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Envelope with the address written by pen

Portrait A4 letter, written with a real pen

A4 letter

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210 × 297 mm · up to 900 characters

See all formats

€1.29per A6 card at 1,000 cards per order or per year, excl. VAT
From 1card, pay as you go
Includesyour own card design, written with a real pen, plus postage
350 g/m²sturdy sulphate board, matt or gloss. Feels like a proper card, not a flyer.
Solutions

For every moment that matters.

From a first signal to a birthday, a purchase or a complaint. Pick your moment and discover what handwritten post can do in your funnel.

Handwritten card to a prospect with a photo of a garden room, on a wooden table
Reaching new customers

Stand out to potential customers.

Thank-you card from a bicycle webshop after an order, on a wooden table
Collecting more reviews

Ask for a review at the right moment.

Handwritten card from an installation company to a prospect, on a wooden table
Responding to buying signals

Reach businesses when the timing is right.

Welcome card from a car dealer at the handover of a car, on a wooden table
Thanking customers and business contacts

Show your appreciation with a handwritten card.

Birthday card for an employee with a QR code linking to a gift, on a wooden table
Celebrating birthdays

Never forget a customer or employee.

Handwritten card reading
Following up website visitors

Turn interest into a new conversation.

Handwritten card on a fridge
Selling more after a purchase

Encourage the right follow-up purchase.

Handwritten MOT (APK) reminder from a garage with a QR code to make an appointment, on a wooden table
Encouraging maintenance appointments

Invite customers in before maintenance is due.

Woman at her desk smiling at a card that says Thank you
Appreciating employees

Mark a first day or work anniversary.

Handwritten card to residents with a discount offer on sun shading, on a wooden table
New customers in the neighbourhood

Show you’re active in the neighbourhood.

Handwritten test card with a QR code on a wooden table
Following up trade show contacts

Invite, book meetings and follow up.

Hands taking a card written with a real pen out of an envelope
Inviting people to events

Invite people and stay top of mind.

Also for Birthdays Christmas Complaints Events Employees Thank-you moments Trade shows See all moments

How to send your first handwritten cards.

  1. 1Design your cardUpload your own design or create one in the editor. Then pick a format and handwriting style.
  2. 2Add recipientsA single address, a list for a one-off mailing, or automatically via an integration.
  3. 3Lightr writesEvery card is written with a real pen and real ink. You’ll see a preview for each recipient first.
  4. 4In the postSent and delivered; postage is included in the price, even for international post.

See how it works

Take a close look

No two cards are the same.

A real pen forms every letter afresh, so your recipient can see straight away that this card didn’t come off a printer.

  1. The same word, different every timeLook at any word that comes up twice: never the same stroke.
  2. Lines are never perfectly straightJust like when you write a card yourself.
  3. Real ink, real pressureYou can see and feel where the pen moved across the paper.
Close-up of a handwritten card with a pen; circled words show that every letter is different
1 Always different 2 Never perfectly straight 3 Real ink

Not just genuinely handwritten. It feels different, too.

At Lightr, every message is written on the card with a real pen. Not a picture of handwriting, but real ink on sturdy 350 gsm card. We deliberately choose thicker, heavier cards than you’ll find in a lot of regular direct mail. You notice it the moment you pick one up.

Nothing like printed text or a printed handwriting font. You can feel where the pen has pressed into the paper.

Because what you send reflects on your brand.

Printed cardLightr
Handwriting is printedWritten with a real pen
Regular direct mail often uses lighter paperSturdy, heavier 350 gsm card
Address often printedOption to have the address written by pen too
Optimised for scale and unit costPersonal and scalable

Our most popular handwriting styles.

From clean to playful. Every letter is written with a real pen, so no two cards are the same.

Card written in the Lisette handwriting style

Lisette

Round and open

Card written in the Mathilde handwriting style

Mathilde

Elegant and joined-up

Card written in the Jacqueline handwriting style

Jacqueline

Light and loose

Card written in the Gerard handwriting style

Gerard

Slanted and flowing

Card written in the Bas handwriting style

Bas

Bold and clear

Card written in the Claire handwriting style

Claire

Small and elegant

Card written in the Elize handwriting style

Elize

Fluid and personal

Card written in the Thomas handwriting style

Thomas

Clean and calm

Prefer your own handwriting? Have it digitised for a one-off fee from €100 excl. VAT.Get your handwriting digitised

FormatMaximum characters
A6 postcard250
A5 postcard, landscape450
Flat A5 card550
Square 14×14400
Folded A6350
Folded A5550
A4 letter, portrait900

How much text fits on a card?

A pen needs room, and the handwriting has to stay legible. That’s why less text fits on a card than you might expect.

The numbers are a guide: blank lines take up space too. The platform shows a preview for each recipient, so you know everything fits.

Address it with a real pen too.

Choose an envelope and have the address written with a real pen too. The mailing feels personal before it’s even opened, and it stands out from the rest of the post.

  • An envelope to match your format
  • The address written with a real pen too
  • An extra insert, such as a flyer, discount card or business card
Address written with a real pen Other colours on request
Two hands holding a handwritten card above an envelope with an address written by pen

Make it completely yours.

Your own designUpload your own design or create it in the editor.
A message per recipientNot just a different first name, but a different message.
A QR code per recipientFree, and it’s your call whether it goes on the card. It shows you who responds.
One-off or automaticOne mailing to your whole list on the day you choose, or sent automatically at every moment.
Add a gift cardA Giffy gift card that unlocks when the QR code is scanned.
In bulk or directEverything to one address, or straight to each recipient.
Sample pack

Get a free sample pack.

A package sent to your own address with a range of formats, handwriting styles and paper types, so you can see and feel for yourself what suits your brand.

Free, and with you within seven days.
Your sample pack is on its way. It’ll be with you within seven days.
Sample pack with a handwritten letter and cards in different handwriting styles
Get inspired

Questions about handwritten cards.

Can’t find your question? Jacqueline will be happy to help you personally. 0342 781 008 info@lightr.nl See all FAQs
Is it really handwritten?

Lightr writes every card on paper with a real pen. No human writer is involved, just a real pen with real ink.

What paper do you use?

On sturdy 350 gsm card.

Can I use my own handwriting?

Yes. Digitising your own handwriting costs a one-off €100 if other users can use it too, or €400 if it’s for your use only, excl. VAT. See your own handwriting.

How quickly will it arrive?

Orders of fewer than 2,500 cards are dispatched within 2 to 3 working days and delivered within 7 days of purchase.

Does the QR code cost extra?

No. The QR code is free, and it’s up to you whether it goes on the card.

Will I see the card before it’s sent?

Yes. The platform shows you a preview for every recipient before you order.

Can I see an example first?

Yes. A sample pack and a test card are both free, and they’ll be with you within 7 days.

What does a handwritten card cost?

You pay per card, with no subscription. The price depends on format, quantity and delivery; work it out instantly on the pricing page.

Can I send handwritten cards automatically?

Yes. Add recipients in the platform, upload a list or connect your system via webhook or API. See integrations.

Start your handwritten card campaign.

Create a free account and set up your first campaign, or book a call and we’ll look at your moment with you.

  • No credit card required
  • No subscription
  • From a single card

Create a free account Book a call

Maas Rather talk it through first?Maas is happy to help: 0342 781 008