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Pricing
You pay per card. The price includes writing with a real pen, a personalised text and QR code, printing in your own design, delivery and use of the webhook or API.
- From €1.24 per A6 card, for 2,500 cards
- Postage included with a surcharge outside the Netherlands
- Real pen and real ink
- No subscription and from a single card
Work out your price in a few clicks.
Calculate your price per card
Postcard A6 · Netherlands · excl. VAT
Above 4,999 cards, we always put together a tailored price. Request a quote and we’ll quickly let you know what your quantity costs.
From 2,500 cards a year, we’d be happy to prepare a volume quote based on your annual volume.
One-off: the volume tier applies per order. Square cards, folded A5 and letters: you’ll see the price in your free account.
Below 1,000 cards a year, the volume tier applies per order. An annual volume agreement is available from 1,000 cards a year.
Send cards regularly? From 1,000 cards a year, you can get a fixed price per card, even when your orders are spread across the year. You only pay for the cards you actually send.
What’s included in this price?
- 1Your cardYour own design, printed on sturdy card stock.
- 2A real penEvery letter written in real ink. No font, no print.
- 3PersonalisationYour own text and QR code for each recipient, with a preview first.
- 4In the postSent and delivered; postage is included in the price, even for international post.
| Format | Maximum characters |
|---|---|
| A6 postcard | 250 |
| A5 postcard, landscape | 450 |
| Flat A5 card | 550 |
| Square 14×14 | 400 |
| Folded A6 | 350 |
| Folded A5 | 550 |
| A4 letter, portrait | 900 |
How much text fits on a card?
A pen needs room, and the handwriting has to stay legible. That’s why less text fits on a card than you might expect.
The numbers are a guide: blank lines take up space too. The platform shows a preview for each recipient, so you know everything fits.
Personal for your recipient. Easy for you.
DesignDesign your card in the editor or upload your own design.
Your own card, in your own house style.
- Upload your design or create it in the editor
- Download card templates in the platform
- View a preview before you send
Drop in a list, map the columns.
- Upload a CSV or Excel file
- Download a sample list in the platform
- Add extra variables based on your columns
A text of their own for every recipient.
- Personalise the whole text, not just the name
- Personalise the QR code too, with the same variables
- A preview for each recipient, exactly as it will be written
Hi Salutation,
Hope you’re enjoying your Product! Use code Discount for 15% off your next order.
yourshop.com/?code=DiscountHi Aafke,
Hope you’re enjoying your Premium coffee beans! Use code AAFKE15 for 15% off your next order.
…/?code=AAFKE15 Choose your handwritingSee who responds, even weeks later.
- A measurable QR code for each recipient, free of charge
- See scans per recipient: how often and when
- Send scans back to your CRM or download the list
Right away, scheduled or automatic.
- Send straight away or pick the dispatch day
- Plan recurring moments such as birthdays or servicing in advance
- Choose how many days before the date it goes out
Your system supplies the data, Lightr supplies the card.
- Your system sends the data across automatically
- Decide in Lightr who gets which card and when
- Work with variants, filters and A/B tests without code
Your own software creates the card.
- Template, recipient and text in each request
- Scans come back via the scan webhook
- Start with the webhook and move over later
// Your own software creates the card (example) POST /api/kaarten { "template": "welkom-a6", "voornaam": "Tom", "tekst": "Welcome aboard, Tom!" } // A scan comes back to your own system POST https://jouw-crm.nl/lightr-scan { "event": "scan", "ontvanger": "Tom" }
Design your card in the editor or upload your own design.
Don’t just choose from a screen.
See and feel the cards for yourself. A free sample pack sent to your own address, with different formats, handwriting styles and paper types.
Large volumes, packages or a regular flow?
Tell us what you want to send in two quick steps. You’ll get a tailored price for your volume, with no obligation.
- Transparent pricing
- A reply within one working day
- Personal advice on approach and timing
Your request goes straight to our team.
For up to 4,999 cards, you’ll see the price straight away in the calculator.
Questions about pricing.
Can’t find your question?
Jacqueline will be happy to help you personally.
0342 781 008
info@lightr.nl
See all FAQs
Do I need a subscription?
No. Activating an account is free and needs no credit card. You pay per mailing.
What’s included in the price?
Writing with a real pen, printing in your own design, your own text and QR code for each recipient, and postage, including abroad. An envelope and VAT are extra.
What’s the minimum order?
You can send from a single card.
What if I send a lot of cards, or send regularly?
One-off: you pay the volume tier price for the number of cards in that order, up to 4,999 cards; above that, we’ll put together a tailored price. Ongoing: below 1,000 cards a year, the volume tier applies per order. From 1,000 to 2,500 cards a year, an annual volume agreement gets you a fixed price per card, even if your orders are spread across the year. From 2,500 cards a year, we prepare a volume quote. You only ever pay for the cards that are actually sent. Request a quote.
Can I include something extra in the envelope?
Yes. A flyer, discount card, business card or something else: you supply it yourself, or we arrange it for you. Get in touch and we’ll work it out together.
Can I send abroad?
Yes, within Europe and beyond, and postage is included in the price. You can mix countries in a single order.
Can I pay on account?
Yes, that can be switched on. On the 1st of each month, you receive one invoice for all the cards from the previous month.
Is the stamp included in the price?
Yes, postage is included in the card price, including abroad. We don’t use stamps; we use Port Betaald (postage paid).